How do we know if this is the right time to work with Cadette?

If your product or service is solid but your brand isn’t keeping up — or if you’re launching something new and want to get it right from the start — it’s usually the right time. If you’re spending on marketing but not seeing traction, that’s often a brand and positioning problem, not a channel problem. That’s exactly where we start.

How do I get started?

Fill out the contact form or book a discovery call directly. We’ll get back to you within one business day.

How does Cadette get most of its clients?

Every client we’ve ever worked with came through a referral. We think that says more than any case study could.

How do we know if this is the right time to work with Cadette?

If your product or service is solid but your brand isn't keeping up — or if you're launching something new and want to get it right from the start — it's usually the right time. If you're spending on marketing but not seeing traction, that's often a brand and positioning problem, not a channel problem. That's exactly where we start.

How do I get started with Cadette?

Fill out the contact form or book a discovery call directly. We'll get back to you within one business day.

How does Cadette get most of its clients?

Every client we've ever worked with came through a referral. We think that says more than any case study could.

What services does Cadette offer?

Strategy, branding and identity, website design and development, digital marketing, social media, and environmental design. For startups, we also offer end-to-end launch packages — naming, brand identity, website, and a go-to-market playbook.

What does it actually look like to work with Cadette?

It starts with a discovery call — 30 minutes to understand your brand, your goals, and where you're stuck. From there, we build a clear scope, a realistic timeline, and a plan that makes sense for your budget. You'll have direct access throughout, not an account manager in the middle.

How does Cadette price its work?

It depends on scope, timeline, and how involved you need us to be. We offer project-based work, retainers, and hourly support for teams that need flexibility. We'll walk through options transparently on the discovery call once we understand what you're actually trying to accomplish — no packages pushed before we know what fits.

Is Cadette the right partner if we need to move fast?

We can move as fast as you can make decisions. Speed on our end has never been the bottleneck.

What is a healthcare marketing agency?

A healthcare marketing agency specializes in building brands and running campaigns for practices, health systems, and healthcare-adjacent businesses. The work includes patient acquisition, brand identity, website development, social media, and content — all within the unique constraints of a regulated, trust-sensitive industry. Cadette does this specifically, with hands-on experience inside healthcare organizations, not just on the agency side of them.

What does a marketing agency do for a medical practice?

For most practices, the work falls into three categories: getting found, making a strong first impression, and turning interest into appointments. That means local SEO, a website that actually converts, a consistent brand across every touchpoint, and campaigns that speak to patients the way patients actually think. For startup practices, it also means building the brand from scratch — name, identity, and go-to-market strategy before the doors open.

How much does healthcare marketing cost?

It varies significantly based on scope. A brand identity project for a new practice typically runs in the range of a few thousand dollars. A full launch package — naming, branding, website, and go-to-market — is a more substantial investment. Ongoing retainers depend on channel mix and how much support you need. The discovery call is the fastest way to get a number that's relevant to your situation.

What should I look for in a marketing agency for my practice?

Someone who has actually worked inside healthcare, not just alongside it. Someone who understands the difference between marketing a consumer product and marketing a medical service — the trust dynamic, the referral network, the compliance considerations. Beyond that: direct communication, clear deliverables, and a track record of clients who stayed. Ask who will actually be working on your account.

Do I need a marketing agency or just a freelancer?

Depends on what you need. A freelancer is the right call for a single, defined deliverable — a logo, a web page, a social post. An agency makes sense when you need strategy, coordination across multiple channels, and someone who can see the whole picture. Cadette sits in between by design — agency capability, direct partner access, without the overhead of a large firm.

What's the difference between hiring Cadette and just using AI to do our marketing?

AI is a tool. It's a good one — we use it ourselves. But it doesn't know your patients, your market, your competitors, or why your last campaign underperformed. It can generate content, but it can't make strategic decisions, pressure-test your positioning, or tell you when you're about to make an expensive mistake. What Cadette brings isn't the ability to produce output fast — it's the judgment to know what output is worth producing, and the experience to execute it at a level AI alone can't replicate. If you need volume, AI can help. If you need your brand to actually work, that still takes a person who knows what they're doing.

How do we know if our problem is the story or the execution?

In most cases, execution issues are a symptom of unclear positioning. Part of our work is pressure-testing that assumption early — so you're not optimizing the wrong thing or spending budget on distribution before the story is worth distributing.

Frequently Asked Questions

Here’s how we work, who we work with, and whether we’re the right fit.

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Who We're Here For

Founders launching a practice or business who want to get the brand right from day one — not fix it later.

Healthcare organizations that have outgrown their current brand and need a partner who understands the industry from the inside.

Leaders who want honest counsel, not someone who tells them what they want to hear.

Businesses that are ready to move and willing to make decisions.

Who We're Not For

Teams looking for the lowest bid. We’re not the cheapest option, and we’re not trying to be.

Organizations that need a large agency with a deep bench. Cadette is intentionally lean. You get senior attention on your account, not scale for scale’s sake.

Clients who want to manage the strategy and just need someone to execute it. We’re a thinking partner, not a production shop.

Anyone who needs six weeks of approvals to make a decision. We can move fast. That part’s on you.

Working with Cadette

Services & Investment

Healthcare Marketing

AI & Modern Marketing

Still have questions?

The fastest way to get answers is a direct conversation. Book a discovery call and we’ll get into specifics.

Book a Discovery Call

Proven Success

"Lauren was the best investment I made when opening my business! They say nobody cares about your business like you do, but Lauren comes pretty dang close! She was dedicated, kind, extremely helpful, a great communicator, and set me up for success by providing full-service branding and marketing that brought my vision to life."

Dr. Abbey Elson

Mini Molars Pediatric Dentistry

"Lauren Shields is the whole package! From ideation to execution, with Lauren, your brand will be taken to the next level. Her design work is incredible; her creativity is unmatched and the turnaround time for every deliverable has exceeded our expectations. We feel fortunate to have her driving our marketing strategy."

Stacy Lathrop

SmartMED

"Working with Lauren Shields and Cadette Agency was a fantastic experience. Lauren took the time to understand my company’s vision and helped shape a brand identity that truly reflects what we stand for. She is knowledgeable, creative, and incredibly easy to work with—making what could have been an overwhelming process feel effortless."

Lindsey Benefield

Cobridge Ventures